The first of a series of webinars addressed to sustainable cultural tourism, organised by the European Route of Ceramics.

What makes a territory attractive? What combination of products can create a unique tourist package? What are the ways to promote a location and its distinctive features, unique and recognizable among other destinations?

The webinar will present some useful clues for study and case histories, to create unique tourism products, combining different types of offers, such as arts, culture, museums, food and wine, cycle tourism, environment, etc.

Download the program