Jingdezhen International Ceramics Fair
With an exhibiting area displaying the images and logo of the Route and the individual members, this initiative represented a good opportunity to promote the production of artistic ceramics and the sustainable touristic offer of the route destinations.
As history and literature showed us, especially with Marco Polo and his travels, the relations between China and Europe date back to more than 2000 years ago, when the commercial exchanges and trades gave life to famous trade roads like the Silk Road, the Spice Road and the Porcelain Road.
Thanks to the relations between some of the member cities of the European Route of ceramics and Jingdezhen, the most important Chinese city for the production of porcelain, even so many years later, China and Europe meet again on the thread of ceramics.
Like the old Route of Porcelain, this new relationship has the potential to work on the promotion of a sustainable offer based on an ideal bridge which connects ceramics cities of worldwide importance.
The EU-China Virtual Travel Fair on Cultural Tourism is an initiative of the EU Commission, organised on the occasion of the EU-China Tourism year to facilitate the B2B matchmaking of the travel industry between China and Europe